The facebook algorithm limits the scope in case of too many shares and especially too close in time. Given the growing success of Pet Alert, we had to develop a unique and proprietary algorithm that allow us to respect Facebook's rules and also and above all to change the order of publications. Indeed, "lost" alerts are much more urgent than "deceased" for example. This system will, therefore, prioritize the most urgent, allow the necessary time between two publications and use the night to post the non-urgent. The deadline is an estimate which depends on the number of alerts of the day on your state. To increase your chances, we recommend that you subscribe to the "immediate" offer to be published in priority because time is playing against you, unfortunately.